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SCHOOL
HEALTH® ACHIEVES INTERNATIONAL DISTINCTION FOR POWERFUL AD
Hanover Park, IL - School Health® Corporation recently achieved international distinction for its powerful ad that communicated the product message with a true-life story and emotional appeal. Highly regarded in the advertising industry, The Communicator Awards chose the “I’m Living Proof” ad based on its outstanding quality, creativity and resourcefulness. “I’m Living Proof,” created by marketing communications agency HealthInfo, promotes automated external defibrillators (AEDs) and features a 15-year-old boy who was resuscitated with an AED after sustaining a sudden cardiac arrest on the basketball court. The ad is one component of a comprehensive communications program designed to educate the school health market about the importance of public access defibrillation. “Craig, the teenager we featured in the ad, was literally brought back from the dead with an AED,” said Susan Rogers, president of School Health® Corporation. “To be able to offer our customers such an important life-saving product is extremely rewarding.” The Communicator Awards is an international competition that recognizes outstanding work in the communications field. The awards serve as a benchmark of excellence for the industry. More than 3,600 entrants competed in the print category this year. Located in Schaumburg, Ill., HealthInfo is a marketing communications company that specializes in turn-key direct marketing and public relations programs. Recognized for its excellent client service, HealthInfo is a division of HealthInfo Direct LLC, a group of companies that offers an integrated approach to direct marketing. School Health® Corporation, Hanover Park, Ill., is the leading provider of health supplies and vision and hearing screening instruments to schools, public health departments and medical clinics. The company strives to educate communities and professionals about various health issues that may affect children. Founded in 1950, School Health® Corporation achieved success by focusing on the needs of its customers and by broadening its product line. Located in Hanover Park, Ill., School Health® Corporation has a 50,000 square-foot brick and mortar facility well equipped to fulfill orders generated through its national sales force, direct mail catalogs and schoolhealth.com website.
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