This natural and effective anti-cavity toothpaste is clinically proven to improve oral health plus comes in a fun orange flavor and color that kids will love. It contains real cranberry extract, which emerging science suggests may help to inhibit certain plaque-causing bacteria from adhering to teeth. The SLS-free formula contains calcium and phosphorous to promote strong, healthy teeth. No artificial colors, flavors, preservatives or sweeteners. Children 2 years and up.